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Logics of Internet Memes
Hřib, Matěj ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
The diploma thesis deals with internet memes and their culture. It presents and elaborate five logics of memes, which are reappropriation, multimodality, collectivism, resonance and spread. Memes appropriate existing media content, they "poach" both meaning and expression material and use it for new bricolages. The created meaning is therefore intertextual, and the thesis applies older theories of literary intertextuality on the subject of memes. The form of memes is usually multimodal, they combine modes of picture and text or video and music. The thesis describes stable designs of text, picture and video memes. Collectivism of meme culture is manifested in the existences of templates that initiate creation of individual instances. The knowledge of templates and their use can function as a kind of subcultural capital, that the users use to distance themselves from the mainstream. Resonance of memes is most often founded on humor and personal identification with the message. Memes do not necessarily communicate referential information; they have an affective meaning. Resonance and the participatory nature of memes help their spread, that is of the same value as creation and reception in the meme culture. Keywords internet memes, internet culture, multimodality, intertextuality, remix, participatory...
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Internet memes as a tool of popcultural citizenship
Suchý, Marek ; Reifová, Irena (advisor) ; Mňuková, Dominika (referee)
This bachelor thesis focuses on internet memes as a possible element of political communication. Memes themselves were first investigated by R. Dawkins in the late 1970s. With the rise of the Internet, the concept began to appear under the term 'Internet memes'. The history of the concept of meme, both in its classical and internet form, is included in this thesis, alongside their definitions, as with the concept of political communication, for which I offer different variants of definition. In addition, I also present the Internet homes of memes, i.e. the websites on which Internet memes have developed (and continue to develop) and on which they are disseminated. After introducing the basic categories of memes, I focus on introducing the "Pepe the Frog" meme, as a distinctly unique meme with respect to its history and "life journey", in the context of political communication. Subsequently, I offer other formats of memes, from other categories, that have been used in political communication, but their history is not as deep and significant as Pepe's. There are examples of global memes as well as memes from the Czech Republic. Apart from the internet sources, I have used the book by L. Shifman: Memes in Digital Culture and by Brian McNair: An Introduction to Political Communication and a documentary...
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New internet humours
Tomášová, Lucia ; Švelch, Jaroslav (advisor) ; Kruml, Milan (referee)
Subject of this thesis is a phenomenon of a new digital world - internet memes. These are concept spreading from one user to another through new media. As a source of memes serves for this work the club New Internet Humours from discussion forum nyx, we introduce on a few selected examples the main differencies between memes and traditional approach to humour, perhaps even to communication in general.
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The viral potential of internet memes
Limanovský, Adam ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with the phenomenon of Internet memes. The theory of memes came from the evolutionary biologist R. Dawkins in the late 1970s, as a cultural analogy of genes. Decades later, the term "meme" began to appear in Internet culture in conjuction with Internet jokes. This thesis works with the concepts of meme, virality, spreadable media and media convegence. All of these terms define the current Internet environment. The diploma thesis is based mainly on books by L. Shifman: Memes in Digital Culture, H. Jenkins: Convergence Culture: Where Old and New Media Collide and Spreadable Media: Creating Value and Meaning in a Networked Culture (co-authored) and K. Nahon and J. Hemsley: Going Viral. This diploma thesis deals with the definition of the term meme and its differentiation from the term virality, because for the average Internet user, these two terms are synonymous. The thesis describes meme genres, phases of the creation of Internet memes, which arise mainly from spreadble media and on the basis of which principles are memes created and what factors contribute to their spread in cyberspace. The analytical part consists of a contextual analysis of selected Internet memes, which demonstrates how digital manipulation changes the context of memes in which the meme can be used and how this...
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Internet memes in brand communication on social network sites
Pávová, Lucie ; Zápotocký, Jan (advisor) ; Schneiderová, Soňa (referee)
The subject of this thesis is the connection of marketing communication on social networks and the phenomenon of internet memes. It focuses on the Czech market and on brands that memes use to communicate within their profiles on social networks. The theoretical part is devoted mainly to the concept of internet meme, its characteristics, origin and dissemination and application in marketing communication. The content of the practical part focuses on the development and current state of use of memes in brand communication in the Czech Republic on Facebook. An assumption of a gradual development of the usage of memes has failed to prove, but the efficiency of using memes in communication on social networks was proven. Based on the knowledge from theoretical and practical part of this thesis, I recommend focusing on aspects affecting the efficiency of dissemination, especially on relevance and intertextuality, and on branding of internet memes used in marketing communication.
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Internet memes in president elections
Khan, Jakub ; Máchová, Eva (advisor) ; Švec, Kamil (referee)
This Bachelor thesis Internet memes in presidential elections deals with political internet memes in the USA in the period before the presidential elections in 2016. The thesis is divided into two main parts - theoretical and practical. In the theoretical part, memetics as academic discipline, is examined and the definitions of internet memes are listed. Next there are described related aspects of internet memes, like categorization, channels of spreading, reasons why internet memes are being spread and quality traits which make internet memes successful. The practical part tries to answer the question, which of the selected political internet memes are more successful, meaning which ones were more replicated and which quality traits have caused the success of them. For research purposes comparative analysis method was chosen.
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Humor of facebook and its role in the presidential election campaign
Dubská, Veronika ; Švelch, Jaroslav (advisor) ; Dvořák, Tomáš (referee)
This thesis deals with humour on Facebook, I examine the themes and practices of humorous posts that are related to the direct election of the President of the Czech Republic,in particular to the two candidates who got into the second round of presidential elections, Karel Schwarzenberg and Miloš Zeman. In the theoretical part I introduce humour from a theoretical point of view. I identify three central theories, types of jokes and function of laugh. In subsequent chapters I define the basic assumptions that lead to the involvement of fans in the creation of online posts, which can circulate through social networks. I present new tools in online political marketing and summarize the basic topics of the official campaigns of both candidates. In the practical part I analyze, using the grounded theory, how and why Facebook users worked with humour in posts which respond to the presidential election. The material which was searched, can be described as illustrated jokes, photos with or without text, collages, comics or cartoons from official and unofficial Facebook pages of both candidates. The research showed that humour had primarily negative role during the campaign. Humour was a tool to defame and ridicule the candidate, jokes showed his shortcomings. It also warned voters what could happen in the...
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New internet humours
Tomášová, Lucia ; Švelch, Jaroslav (advisor) ; Kruml, Milan (referee)
Subject of this thesis is a phenomenon of a new digital world - internet memes. These are concept spreading from one user to another through new media. As a source of memes serves for this work the club New Internet Humours from discussion forum nyx, we introduce on a few selected examples the main differencies between memes and traditional approach to humour, perhaps even to communication in general.
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